Kristen is an invaluable addition to the IC family, bringing with her years of experience in advertising campaigns, social media strategies, creative development, and filling in every little nook and cranny involved with ushering partnerships as an Engagement Lead. After earning a BSBA in Marketing at Shippensburg University, she spent the first chunk of her professional life as a Healthcare Recruiter, but it just wasn’t the right fit. She took the leap and basically started a new career with The Archer Group.
In addition to the talents listed above, she’s also managed projects involving everything from video signage and email campaigns to developing full front and back-end processes for clients such as March of Dimes, Comcast SportsNet, Komen Philadelphia, and the much-beloved Wawa.
Kristen is no one-trick pony, though, boasting such skills as baking, skiing, and traveling (if we can call that a skill, which we will). She and her husband reside in Philadelphia with their social-media-aware, three-legged Boston terrier Layla (#laylathe3leggeddog), who is trending more often than you are. Kristen’s love for Diet Coke equals her affection for red wine, but it's not even close to the level of adoration she holds for The Boss, Bruce Springsteen. Ironically enough, on her first day at IC, her favorite Bruce album (The Wild, The Innocent, and the E Street) was on her desk to use as a mouse pad. A flippant gesture born out of necessity for the magic mouse to function became a sign to her… she had found the right place.