Intuitive Company conducted the following project before joining Ernst & Young LLP.
How do we motivate drivers to keep their eyes off their phones and drive more safely, without affecting hedonic and utilitarian needs?
We needed to make DriveScribe the all-in-one tool for car rides while maintaining the original concept of minimal distractions.
Smart driving, smart weather, and smart maps expanded on the existing functionality of the app to include more relevant driving tips based on geographic features of the road, weather conditions, and traffic reports.
Additional features include geotagging hazards and searching music via touch-anywhere gestures. High contrast colors and maps, motion, and large buttons minimize the driver’s need to look directly at the phone screen.
One stop shop
We needed to utilize the technological capabilities and safety precautions of DriveScribe with an end-to-end experience in mind: simple pre-driving setup, followed by the complex and broad in-driving experience, and then finally a clear post-drive recap.
The extended abilities of smart driving, smart weather, and smart maps took the previous audio cues such as, “you’re speeding, slow down,” to “slow down, this road curves sharply,” or “slow down, there’s black ice ahead,” by integrating existing resources and community input. We also focused on the end report, maintaining the gamified model with an overview of the drive distance and duration, points earned, badges, and dings. Data can be viewed immediately, or later in a portal that connects drivers to their selected DriveCircles, a concept geared towards families.
The challenge of maintaining minimal distractions on an in-driving mobile app led to our biggest insight – peripheral vision. The flat screen of a mobile device does not allow for tactile cues, and we did not want drivers to become distracted searching for information on a small screen. Our solution: emphasize motion and size. By using sliding cards to signal delays or hazards in addition to audio cues, the driver is alerted out of their peripheral vision that something is happening. To dismiss, the driver can tap anywhere on the large card, essentially offering the whole screen as a dismissal button.
Similar to our work with the Koshland Science Museum, we needed to make sure the technology didn’t act as a distraction to a driver. In focusing on how our peripheral vision is sensitive to motion and contrasting colors, we designed the application to include all of the necessary tools with added safety.